أفضل مئة علامة تجارية في عام 2013
مع نهاية كل سنة تصدر brandirectory تقريرها الخاص بالعلامات التجارية وترتبها بحسب قيمتها السنوية وتقارنها مع قيمتها العام الماضي.
وفي المركز الأول كانت العلامة التجارية لشركة آبل بقيمة تزيد عن 87 مليار دولار، وكانت منافستها سامسونج في المركز الثاني بقيمة 38 مليار دولار،والمركز الثالث كان من نصيب غوغل و الرابع لشركة مايكروسوفت والخامس لعملاقة التجزئة وول مارت.
2013 | 2012 | Logo | Name | Country | 2013 | 2012 | 2013 | 2012 | Select |
---|---|---|---|---|---|---|---|---|---|
1 | 1 | Apple | 87,304 | 70,605 | AAA | AAA+ | |||
2 | 6 | Samsung Group | 58,771 | 38,197 | AAA | AAA- | |||
3 | 2 | 52,132 | 47,463 | AAA+ | AAA+ | ||||
4 | 3 | Microsoft | 45,535 | 45,812 | AAA- | AAA+ | |||
5 | 5 | ![]() |
Walmart | 42,303 | 38,320 | AA+ | AA | ||
6 | 4 | ![]() |
IBM | 37,721 | 39,135 | AA+ | AA+ | ||
7 | 7 | ![]() |
GE | 37,161 | 33,214 | AA | AA+ | ||
8 | 10 | ![]() |
Amazon.com | 36,788 | 28,665 | AAA- | AA+ | ||
9 | 8 | ![]() |
Coca-Cola | 34,205 | 31,082 | AAA+ | AAA+ | ||
10 | 12 | ![]() |
Verizon | 30,729 | 27,616 | AA+ | AA | ||
11 | 11 | ![]() |
AT&T | 30,406 | 28,379 | AA+ | AA+ | ||
12 | 19 | ![]() |
Shell | ![]() |
29,752 | 22,021 | AAA- | AAA- | |
13 | 9 | ![]() |
Vodafone | ![]() |
27,009 | 30,044 | AAA | AAA+ | |
14 | 16 | ![]() |
Wells Fargo | 26,044 | 23,229 | AA+ | AA+ | ||
15 | 15 | ![]() |
Toyota | ![]() |
25,979 | 24,461 | AA+ | AA | |
16 | 14 | ![]() |
NTT Group | ![]() |
25,602 | 26,324 | AA | AAA- | |
17 | 35 | ![]() |
Volkswagen | ![]() |
23,666 | 17,758 | AAA- | AA | |
18 | 23 | ![]() |
The Home Depot | 23,423 | 20,902 | AA- | AA- | ||
19 | 28 | ![]() |
Chase | 23,408 | 18,964 | AAA- | AA+ | ||
20 | 34 | ![]() |
China Mobile | ![]() |
23,296 | 17,919 | AA | AA | |
21 | 22 | ![]() |
BMW | ![]() |
23,236 | 21,262 | AAA | AAA- | |
22 | 13 | ![]() |
HSBC | ![]() |
22,865 | 27,597 | AAA- | AAA | |
23 | 17 | ![]() |
Bank of America | 22,397 | 19,537 | AA+ | AA+ | ||
24 | 29 | ![]() |
Citi | 21,677 | 18,639 | AA+ | AA+ | ||
25 | 18 | ![]() |
McDonald’s | 21,642 | 22,230 | AAA- | AAA | ||
26 | 20 | ![]() |
Intel | 21,139 | 21,908 | AA+ | AA+ | ||
27 | 50 | ![]() |
Walt Disney | 20,548 | 15,392 | AAA | AAA | ||
28 | 26 | ![]() |
Mercedes-Benz | ![]() |
20,298 | 19,762 | AAA- | AAA- | |
29 | 25 | ![]() |
Santander | ![]() |
20,119 | 19,969 | AAA- | AAA- | |
30 | 63 | ![]() |
Hyundai | 19,906 | 16,501 | AA+ | AA+ | ||
31 | 54 | ![]() |
ICBC | ![]() |
19,820 | 15,164 | AA+ | AA+ | |
32 | 27 | ![]() |
Mitsubishi (Conglomerate) | ![]() |
19,723 | 19,488 | AA- | AA | |
33 | 46 | ![]() |
Siemens | ![]() |
19,647 | 16,320 | AAA- | AA+ | |
34 | 36 | ![]() |
Ford | 19,623 | 17,559 | AA+ | AA+ | ||
35 | 32 | ![]() |
American Express | 19,004 | 18,231 | AAA- | AAA- | ||
36 | 38 | ![]() |
Pepsi | 18,701 | 17,096 | AAA- | AAA- | ||
37 | 40 | ![]() |
BNP Paribas | ![]() |
18,573 | 16,809 | AAA- | AA+ | |
38 | 43 | ![]() |
ExxonMobil | 18,302 | 16,419 | AA | AAA- | ||
39 | 45 | ![]() |
Tata | ![]() |
18,169 | 16,343 | AAA- | AAA- | |
40 | 41 | ![]() |
Nestlé | ![]() |
18,075 | 16,661 | AA+ | AAA- | |
41 | 24 | ![]() |
Tesco | ![]() |
17,918 | 20,051 | AAA- | AAA- | |
42 | 59 | ![]() |
Nissan | ![]() |
17,646 | 14,167 | AA+ | AA- | |
43 | 37 | ![]() |
Chevron | 17,579 | 17,511 | AA+ | AA+ | ||
44 | 51 | ![]() |
Target | 17,460 | 15,267 | AA | AA | ||
45 | 49 | ![]() |
Mitsui (Conglomerate) | ![]() |
17,358 | 15,405 | AA | AA- | |
46 | 48 | ![]() |
China Construction Bank | ![]() |
16,949 | 15,464 | AA | AA | |
47 | 42 | ![]() |
GDF Suez | ![]() |
16,686 | 16,598 | AA+ | AA | |
48 | 44 | ![]() |
Hitachi (Conglomerate) | ![]() |
16,588 | 16,391 | AA- | AA- | |
49 | 33 | ![]() |
UPS | 16,572 | 18,083 | AA | AA+ | ||
50 | 52 | ![]() |
IKEA | ![]() |
16,570 | 15,211 | AA | AA- | |
51 | 57 | ![]() |
PwC | 16,375 | 14,296 | AAA+ | AAA+ | ||
52 | 31 | ![]() |
Orange | ![]() |
16,342 | 18,557 | AA+ | AA+ | |
53 | 55 | ![]() |
Honda | ![]() |
16,114 | 14,963 | AA+ | AA | |
54 | 21 | ![]() |
HP | 16,112 | 21,707 | A+ | AA+ | ||
55 | 39 | ![]() |
Oracle | 16,047 | 17,031 | AA- | AA+ | ||
56 | 84 | ![]() |
Agricultural Bank of China | ![]() |
15,967 | 9,929 | AA- | A+ | |
57 | 53 | ![]() |
Marlboro | 15,964 | 15,171 | AAA- | AAA- | ||
58 | 66 | ![]() |
Cisco | 15,468 | 12,865 | AAA- | AAA- | ||
59 | 61 | ![]() |
AXA | ![]() |
15,031 | 13,406 | AA | AA- | |
60 | 30 | ![]() |
Nike | 14,943 | 18,619 | AAA | AAA | ||
61 | 58 | ![]() |
Toshiba | ![]() |
14,715 | 14,185 | AA | AA- | |
62 | 65 | ![]() |
Deutsche Bank | ![]() |
14,572 | 12,906 | AAA- | AA+ | |
63 | 78 | ![]() |
Sberbank | ![]() |
14,160 | 10,772 | AA+ | AA+ | |
64 | 67 | ![]() |
Bank of China | ![]() |
14,145 | 12,857 | AA+ | AA- | |
65 | 73 | ![]() |
JP Morgan | 13,775 | 11,602 | AA+ | AA+ | ||
66 | 47 | ![]() |
Bradesco | ![]() |
13,610 | 15,692 | AAA- | AAA- | |
67 | 114 | ![]() |
Sinopec | ![]() |
13,518 | 8,127 | A+ | A- | |
68 | 60 | ![]() |
Barclays | ![]() |
13,436 | 13,552 | AA | AA+ | |
69 | 64 | ![]() |
Total | ![]() |
13,311 | 12,968 | AA- | AA- | |
70 | 90 | ![]() |
CVS | 13,136 | 9,421 | AA | AA- | ||
71 | 81 | ![]() |
PetroChina | ![]() |
12,994 | 10,491 | AA | AA | |
72 | 89 | ![]() |
Deloitte | 12,812 | 9,660 | AAA- | AAA- | ||
73 | 137 | ![]() |
ING (Group) | ![]() |
12,787 | 13,256 | AA | AA | |
74 | 68 | ![]() |
Comcast | 12,765 | 12,473 | AA+ | AA+ | ||
75 | 77 | ![]() |
Allianz | ![]() |
12,657 | 10,951 | AA+ | AA | |
76 | 75 | ![]() |
Sam’s Club | 12,466 | 11,517 | AA+ | AA- | ||
77 | 62 | ![]() |
Itaú | ![]() |
12,442 | 13,171 | AA+ | AA | |
78 | 74 | ![]() |
Walgreens | 12,330 | 11,564 | AA- | AA- | ||
79 | 70 | ![]() |
T Mobile | ![]() |
12,219 | 12,046 | AA+ | AA+ | |
80 | 82 | ![]() |
BP | ![]() |
11,940 | 10,222 | A+ | A | |
81 | 71 | ![]() |
Olay | 11,709 | 11,756 | AA+ | AA | ||
82 | 110 | ![]() |
MUFG | ![]() |
11,596 | 8,315 | AA | AA- | |
83 | 79 | ![]() |
3M | 11,472 | 10,717 | AA | AA+ | ||
84 | 56 | ![]() |
Movistar | ![]() |
11,135 | 14,412 | AAA- | AAA- | |
85 | 80 | ![]() |
KPMG | ![]() |
10,986 | 10,555 | AAA- | AAA- | |
86 | 98 | ![]() |
eBay | 10,893 | 8,959 | AAA- | AAA | ||
87 | 83 | ![]() |
FedEx | 10,572 | 10,072 | AA | AA+ | ||
88 | 96 | ![]() |
SAP | ![]() |
10,511 | 9,042 | AA+ | AAA- | |
89 | 107 | ![]() |
TD | ![]() |
10,401 | 8,499 | AAA | AA- | |
90 | 103 | ![]() |
RBC | ![]() |
10,277 | 8,647 | AAA- | AA+ | |
91 | 76 | ![]() |
Generali | ![]() |
10,183 | 11,168 | AA | AA | |
92 | 106 | ![]() |
Ernst and Young | 10,052 | 8,538 | AAA- | AAA- | ||
93 | 127 | ![]() |
China Telecom | ![]() |
9,974 | 7,357 | AA- | AA- | |
94 | 132 | ![]() |
Banco do Brasil | ![]() |
9,883 | 7,264 | AAA- | AA | |
95 | 139 | ![]() |
SoftBank | ![]() |
9,869 | 6,841 | AA- | A+ | |
96 | 109 | ![]() |
Credit Suisse | ![]() |
9,820 | 8,368 | AA+ | AA+ | |
97 | 99 | ![]() |
Lowe’s | 9,612 | 8,882 | AA | AA- | ||
98 | 69 | ![]() |
Sony | ![]() |
9,597 | 12,358 | AA | AA+ | |
99 | 94 | ![]() |
Panasonic | ![]() |
9,589 | 9,233 | AA- | AA- | |
100 | 117 | ![]() |
Kellogg’s | 9,522 | 7,955 | AAA- | AAA- |
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