أفضل مئة علامة تجارية في عام 2013
مع نهاية كل سنة تصدر brandirectory تقريرها الخاص بالعلامات التجارية وترتبها بحسب قيمتها السنوية وتقارنها مع قيمتها العام الماضي.
وفي المركز الأول كانت العلامة التجارية لشركة آبل بقيمة تزيد عن 87 مليار دولار، وكانت منافستها سامسونج في المركز الثاني بقيمة 38 مليار دولار،والمركز الثالث كان من نصيب غوغل و الرابع لشركة مايكروسوفت والخامس لعملاقة التجزئة وول مارت.
2013 | 2012 | Logo | Name | Country | 2013 | 2012 | 2013 | 2012 | Select |
---|---|---|---|---|---|---|---|---|---|
1 | 1 | Apple | 87,304 | 70,605 | AAA | AAA+ | |||
2 | 6 | Samsung Group | 58,771 | 38,197 | AAA | AAA- | |||
3 | 2 | 52,132 | 47,463 | AAA+ | AAA+ | ||||
4 | 3 | Microsoft | 45,535 | 45,812 | AAA- | AAA+ | |||
5 | 5 | Walmart | 42,303 | 38,320 | AA+ | AA | |||
6 | 4 | IBM | 37,721 | 39,135 | AA+ | AA+ | |||
7 | 7 | GE | 37,161 | 33,214 | AA | AA+ | |||
8 | 10 | Amazon.com | 36,788 | 28,665 | AAA- | AA+ | |||
9 | 8 | Coca-Cola | 34,205 | 31,082 | AAA+ | AAA+ | |||
10 | 12 | Verizon | 30,729 | 27,616 | AA+ | AA | |||
11 | 11 | AT&T | 30,406 | 28,379 | AA+ | AA+ | |||
12 | 19 | Shell | 29,752 | 22,021 | AAA- | AAA- | |||
13 | 9 | Vodafone | 27,009 | 30,044 | AAA | AAA+ | |||
14 | 16 | Wells Fargo | 26,044 | 23,229 | AA+ | AA+ | |||
15 | 15 | Toyota | 25,979 | 24,461 | AA+ | AA | |||
16 | 14 | NTT Group | 25,602 | 26,324 | AA | AAA- | |||
17 | 35 | Volkswagen | 23,666 | 17,758 | AAA- | AA | |||
18 | 23 | The Home Depot | 23,423 | 20,902 | AA- | AA- | |||
19 | 28 | Chase | 23,408 | 18,964 | AAA- | AA+ | |||
20 | 34 | China Mobile | 23,296 | 17,919 | AA | AA | |||
21 | 22 | BMW | 23,236 | 21,262 | AAA | AAA- | |||
22 | 13 | HSBC | 22,865 | 27,597 | AAA- | AAA | |||
23 | 17 | Bank of America | 22,397 | 19,537 | AA+ | AA+ | |||
24 | 29 | Citi | 21,677 | 18,639 | AA+ | AA+ | |||
25 | 18 | McDonald’s | 21,642 | 22,230 | AAA- | AAA | |||
26 | 20 | Intel | 21,139 | 21,908 | AA+ | AA+ | |||
27 | 50 | Walt Disney | 20,548 | 15,392 | AAA | AAA | |||
28 | 26 | Mercedes-Benz | 20,298 | 19,762 | AAA- | AAA- | |||
29 | 25 | Santander | 20,119 | 19,969 | AAA- | AAA- | |||
30 | 63 | Hyundai | 19,906 | 16,501 | AA+ | AA+ | |||
31 | 54 | ICBC | 19,820 | 15,164 | AA+ | AA+ | |||
32 | 27 | Mitsubishi (Conglomerate) | 19,723 | 19,488 | AA- | AA | |||
33 | 46 | Siemens | 19,647 | 16,320 | AAA- | AA+ | |||
34 | 36 | Ford | 19,623 | 17,559 | AA+ | AA+ | |||
35 | 32 | American Express | 19,004 | 18,231 | AAA- | AAA- | |||
36 | 38 | Pepsi | 18,701 | 17,096 | AAA- | AAA- | |||
37 | 40 | BNP Paribas | 18,573 | 16,809 | AAA- | AA+ | |||
38 | 43 | ExxonMobil | 18,302 | 16,419 | AA | AAA- | |||
39 | 45 | Tata | 18,169 | 16,343 | AAA- | AAA- | |||
40 | 41 | Nestlé | 18,075 | 16,661 | AA+ | AAA- | |||
41 | 24 | Tesco | 17,918 | 20,051 | AAA- | AAA- | |||
42 | 59 | Nissan | 17,646 | 14,167 | AA+ | AA- | |||
43 | 37 | Chevron | 17,579 | 17,511 | AA+ | AA+ | |||
44 | 51 | Target | 17,460 | 15,267 | AA | AA | |||
45 | 49 | Mitsui (Conglomerate) | 17,358 | 15,405 | AA | AA- | |||
46 | 48 | China Construction Bank | 16,949 | 15,464 | AA | AA | |||
47 | 42 | GDF Suez | 16,686 | 16,598 | AA+ | AA | |||
48 | 44 | Hitachi (Conglomerate) | 16,588 | 16,391 | AA- | AA- | |||
49 | 33 | UPS | 16,572 | 18,083 | AA | AA+ | |||
50 | 52 | IKEA | 16,570 | 15,211 | AA | AA- | |||
51 | 57 | PwC | 16,375 | 14,296 | AAA+ | AAA+ | |||
52 | 31 | Orange | 16,342 | 18,557 | AA+ | AA+ | |||
53 | 55 | Honda | 16,114 | 14,963 | AA+ | AA | |||
54 | 21 | HP | 16,112 | 21,707 | A+ | AA+ | |||
55 | 39 | Oracle | 16,047 | 17,031 | AA- | AA+ | |||
56 | 84 | Agricultural Bank of China | 15,967 | 9,929 | AA- | A+ | |||
57 | 53 | Marlboro | 15,964 | 15,171 | AAA- | AAA- | |||
58 | 66 | Cisco | 15,468 | 12,865 | AAA- | AAA- | |||
59 | 61 | AXA | 15,031 | 13,406 | AA | AA- | |||
60 | 30 | Nike | 14,943 | 18,619 | AAA | AAA | |||
61 | 58 | Toshiba | 14,715 | 14,185 | AA | AA- | |||
62 | 65 | Deutsche Bank | 14,572 | 12,906 | AAA- | AA+ | |||
63 | 78 | Sberbank | 14,160 | 10,772 | AA+ | AA+ | |||
64 | 67 | Bank of China | 14,145 | 12,857 | AA+ | AA- | |||
65 | 73 | JP Morgan | 13,775 | 11,602 | AA+ | AA+ | |||
66 | 47 | Bradesco | 13,610 | 15,692 | AAA- | AAA- | |||
67 | 114 | Sinopec | 13,518 | 8,127 | A+ | A- | |||
68 | 60 | Barclays | 13,436 | 13,552 | AA | AA+ | |||
69 | 64 | Total | 13,311 | 12,968 | AA- | AA- | |||
70 | 90 | CVS | 13,136 | 9,421 | AA | AA- | |||
71 | 81 | PetroChina | 12,994 | 10,491 | AA | AA | |||
72 | 89 | Deloitte | 12,812 | 9,660 | AAA- | AAA- | |||
73 | 137 | ING (Group) | 12,787 | 13,256 | AA | AA | |||
74 | 68 | Comcast | 12,765 | 12,473 | AA+ | AA+ | |||
75 | 77 | Allianz | 12,657 | 10,951 | AA+ | AA | |||
76 | 75 | Sam’s Club | 12,466 | 11,517 | AA+ | AA- | |||
77 | 62 | Itaú | 12,442 | 13,171 | AA+ | AA | |||
78 | 74 | Walgreens | 12,330 | 11,564 | AA- | AA- | |||
79 | 70 | T Mobile | 12,219 | 12,046 | AA+ | AA+ | |||
80 | 82 | BP | 11,940 | 10,222 | A+ | A | |||
81 | 71 | Olay | 11,709 | 11,756 | AA+ | AA | |||
82 | 110 | MUFG | 11,596 | 8,315 | AA | AA- | |||
83 | 79 | 3M | 11,472 | 10,717 | AA | AA+ | |||
84 | 56 | Movistar | 11,135 | 14,412 | AAA- | AAA- | |||
85 | 80 | KPMG | 10,986 | 10,555 | AAA- | AAA- | |||
86 | 98 | eBay | 10,893 | 8,959 | AAA- | AAA | |||
87 | 83 | FedEx | 10,572 | 10,072 | AA | AA+ | |||
88 | 96 | SAP | 10,511 | 9,042 | AA+ | AAA- | |||
89 | 107 | TD | 10,401 | 8,499 | AAA | AA- | |||
90 | 103 | RBC | 10,277 | 8,647 | AAA- | AA+ | |||
91 | 76 | Generali | 10,183 | 11,168 | AA | AA | |||
92 | 106 | Ernst and Young | 10,052 | 8,538 | AAA- | AAA- | |||
93 | 127 | China Telecom | 9,974 | 7,357 | AA- | AA- | |||
94 | 132 | Banco do Brasil | 9,883 | 7,264 | AAA- | AA | |||
95 | 139 | SoftBank | 9,869 | 6,841 | AA- | A+ | |||
96 | 109 | Credit Suisse | 9,820 | 8,368 | AA+ | AA+ | |||
97 | 99 | Lowe’s | 9,612 | 8,882 | AA | AA- | |||
98 | 69 | Sony | 9,597 | 12,358 | AA | AA+ | |||
99 | 94 | Panasonic | 9,589 | 9,233 | AA- | AA- | |||
100 | 117 | Kellogg’s | 9,522 | 7,955 | AAA- | AAA- |
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