أفضل مئة علامة تجارية في عام 2013

By محمد حبش Last updated ديسمبر 23, 2013

مع نهاية كل سنة تصدر brandirectory تقريرها الخاص بالعلامات التجارية وترتبها بحسب قيمتها السنوية وتقارنها مع قيمتها العام الماضي.

وفي المركز الأول كانت العلامة التجارية لشركة آبل بقيمة تزيد عن 87 مليار دولار، وكانت منافستها سامسونج في المركز الثاني بقيمة 38 مليار دولار،والمركز الثالث كان من نصيب غوغل و الرابع لشركة مايكروسوفت والخامس لعملاقة التجزئة وول مارت.

2013	2012	Name	2013	2012	2013	2012
1	1	Apple	87,304	70,605	AAA	AAA+
2	6	Samsung Group	58,771	38,197	AAA	AAA-
3	2	Google	52,132	47,463	AAA+	AAA+
4	3	Microsoft	45,535	45,812	AAA-	AAA+
5	5	Walmart	42,303	38,320	AA+	AA
6	4	IBM	37,721	39,135	AA+	AA+
7	7	GE	37,161	33,214	AA	AA+
8	10	Amazon.com	36,788	28,665	AAA-	AA+
9	8	Coca-Cola	34,205	31,082	AAA+	AAA+
10	12	Verizon	30,729	27,616	AA+	AA
11	11	AT&T	30,406	28,379	AA+	AA+
12	19	Shell	29,752	22,021	AAA-	AAA-
13	9	Vodafone	27,009	30,044	AAA	AAA+
14	16	Wells Fargo	26,044	23,229	AA+	AA+
15	15	Toyota	25,979	24,461	AA+	AA
16	14	NTT Group	25,602	26,324	AA	AAA-
17	35	Volkswagen	23,666	17,758	AAA-	AA
18	23	The Home Depot	23,423	20,902	AA-	AA-
19	28	Chase	23,408	18,964	AAA-	AA+
20	34	China Mobile	23,296	17,919	AA	AA
21	22	BMW	23,236	21,262	AAA	AAA-
22	13	HSBC	22,865	27,597	AAA-	AAA
23	17	Bank of America	22,397	19,537	AA+	AA+
24	29	Citi	21,677	18,639	AA+	AA+
25	18	McDonald’s	21,642	22,230	AAA-	AAA
26	20	Intel	21,139	21,908	AA+	AA+
27	50	Walt Disney	20,548	15,392	AAA	AAA
28	26	Mercedes-Benz	20,298	19,762	AAA-	AAA-
29	25	Santander	20,119	19,969	AAA-	AAA-
30	63	Hyundai	19,906	16,501	AA+	AA+
31	54	ICBC	19,820	15,164	AA+	AA+
32	27	Mitsubishi (Conglomerate)	19,723	19,488	AA-	AA
33	46	Siemens	19,647	16,320	AAA-	AA+
34	36	Ford	19,623	17,559	AA+	AA+
35	32	American Express	19,004	18,231	AAA-	AAA-
36	38	Pepsi	18,701	17,096	AAA-	AAA-
37	40	BNP Paribas	18,573	16,809	AAA-	AA+
38	43	ExxonMobil	18,302	16,419	AA	AAA-
39	45	Tata	18,169	16,343	AAA-	AAA-
40	41	Nestlé	18,075	16,661	AA+	AAA-
41	24	Tesco	17,918	20,051	AAA-	AAA-
42	59	Nissan	17,646	14,167	AA+	AA-
43	37	Chevron	17,579	17,511	AA+	AA+
44	51	Target	17,460	15,267	AA	AA
45	49	Mitsui (Conglomerate)	17,358	15,405	AA	AA-
46	48	China Construction Bank	16,949	15,464	AA	AA
47	42	GDF Suez	16,686	16,598	AA+	AA
48	44	Hitachi (Conglomerate)	16,588	16,391	AA-	AA-
49	33	UPS	16,572	18,083	AA	AA+
50	52	IKEA	16,570	15,211	AA	AA-
51	57	PwC	16,375	14,296	AAA+	AAA+
52	31	Orange	16,342	18,557	AA+	AA+
53	55	Honda	16,114	14,963	AA+	AA
54	21	HP	16,112	21,707	A+	AA+
55	39	Oracle	16,047	17,031	AA-	AA+
56	84	Agricultural Bank of China	15,967	9,929	AA-	A+
57	53	Marlboro	15,964	15,171	AAA-	AAA-
58	66	Cisco	15,468	12,865	AAA-	AAA-
59	61	AXA	15,031	13,406	AA	AA-
60	30	Nike	14,943	18,619	AAA	AAA
61	58	Toshiba	14,715	14,185	AA	AA-
62	65	Deutsche Bank	14,572	12,906	AAA-	AA+
63	78	Sberbank	14,160	10,772	AA+	AA+
64	67	Bank of China	14,145	12,857	AA+	AA-
65	73	JP Morgan	13,775	11,602	AA+	AA+
66	47	Bradesco	13,610	15,692	AAA-	AAA-
67	114	Sinopec	13,518	8,127	A+	A-
68	60	Barclays	13,436	13,552	AA	AA+
69	64	Total	13,311	12,968	AA-	AA-
70	90	CVS	13,136	9,421	AA	AA-
71	81	PetroChina	12,994	10,491	AA	AA
72	89	Deloitte	12,812	9,660	AAA-	AAA-
73	137	ING (Group)	12,787	13,256	AA	AA
74	68	Comcast	12,765	12,473	AA+	AA+
75	77	Allianz	12,657	10,951	AA+	AA
76	75	Sam’s Club	12,466	11,517	AA+	AA-
77	62	Itaú	12,442	13,171	AA+	AA
78	74	Walgreens	12,330	11,564	AA-	AA-
79	70	T Mobile	12,219	12,046	AA+	AA+
80	82	BP	11,940	10,222	A+	A
81	71	Olay	11,709	11,756	AA+	AA
82	110	MUFG	11,596	8,315	AA	AA-
83	79	3M	11,472	10,717	AA	AA+
84	56	Movistar	11,135	14,412	AAA-	AAA-
85	80	KPMG	10,986	10,555	AAA-	AAA-
86	98	eBay	10,893	8,959	AAA-	AAA
87	83	FedEx	10,572	10,072	AA	AA+
88	96	SAP	10,511	9,042	AA+	AAA-
89	107	TD	10,401	8,499	AAA	AA-
90	103	RBC	10,277	8,647	AAA-	AA+
91	76	Generali	10,183	11,168	AA	AA
92	106	Ernst and Young	10,052	8,538	AAA-	AAA-
93	127	China Telecom	9,974	7,357	AA-	AA-
94	132	Banco do Brasil	9,883	7,264	AAA-	AA
95	139	SoftBank	9,869	6,841	AA-	A+
96	109	Credit Suisse	9,820	8,368	AA+	AA+
97	99	Lowe’s	9,612	8,882	AA	AA-
98	69	Sony	9,597	12,358	AA	AA+
99	94	Panasonic	9,589	9,233	AA-	AA-
100	117	Kellogg’s	9,522	7,955	AAA-	AAA-