افضل مئة شركة في العالم من حيث السمعة للعام 2012

 

كل عام تصدر مجلة فوربس الأمريكية الشهيرة المتخصصة بقوائم الثروات و الشركات، تصدر قائمة وفق مؤشر سمعة الشركات الذي يضم اكثر من مئة عامل للتقييم.

فيمايلي قائمة بأفضل مئة شركة حول العالم من حيث السمعة وتتنوع القطاعات التي تنتمي إليها هذه الشركات كالسيارات و التكنولوجيا والرياضة والشحن والنقل والفنادق و غيرها.

Rank Company Home Country 2012 RepTrak™ Pulse Score Difference 2012-2011
1 BMW Germany 80.08 .65
2 Sony Japan 79.31 .25
3 The Walt Disney Company United States of America 78.92 -.58
4 Daimler (Mercedes-Benz) Germany 78.54 -.49
5 Apple United States of America 78.49 -1.29
6 Google United States of America 78.05 -1.94
7 Microsoft United States of America 77.98 .68
8 Volkswagen Germany 77.04 -.30
9 Canon Japan 76.98 -1.08
10 LEGO Group Denmark 76.35 -2.91
11 Adidas Group Germany 76.00 n/a
12 Nestlé Switzerland 75.88 -.13
13 Colgate-Palmolive United States of America 75.75 1.13
14 Panasonic Japan 75.71 -1.13
15 Nike United States of America 75.43 -1.49
16 Intel United States of America 75.42 -2.14
17 Michelín France 75.32 -.42
18 Johnson & Johnson United States of America 75.17 -1.58
19 IBM United States of America 75.08 .68
20 Ferrero Italy 74.90 -.12
21 Samsung Electronics South Korea 74.81 2.05
22 Honda Motor Japan 74.80 .81
23 L’Oréal France 74.35 -1.36
24 Nokia Finland 74.33 -1.84
25 Philips Electronics the Netherlands 74.33 -.51
26 Kellogg United States of America 74.32 -.88
27 Goodyear United States of America 74.28 -.80
28 Amazon.com United States of America 74.07 .45
29 Danone France 74.05 .13
30 3M United States of America 74.02 -.66
31 Hewlett-Packard United States of America 73.67 -2.23
32 Nintendo Japan 73.56 -1.09
33 LVMH Group (Louis Vuitton – Moët Hennessy) France 73.46 1.31
34 Bridgestone Japan 73.35 .14
35 IKEA Sweden 73.22 -.61
36 Giorgio Armani Group Italy 73.22 n/a
37 Toyota Japan 72.77 1.50
38 The Coca-Cola Company United States of America 72.66 -1.61
39 FedEx United States of America 72.56 -.12
40 Marriott International United States of America 72.53 -.54
41 Pirelli Italy 72.30 -1.58
42 Barilla Italy 72.12 .09
43 Fujifilm Japan 72.07 -.60
44 Deutsche Lufthansa Germany 72.06 -.79
45 Siemens Germany 71.76 -.58
46 Bayer Germany 71.31 n/a
47 UPS United States of America 71.29 -.91
48 Boeing United States of America 71.09 -.48
49 Procter & Gamble United States of America 71.08 -1.67
50 Dell United States of America 71.02 -2.58
51 Singapore Airlines Singapore 70.89 -.87
52 Toshiba Japan 70.87 -1.83
53 Xerox United States of America 70.77 -2.32
54 Unilever the Netherlands/the United Kingdom 70.63 -.74
55 Cisco Systems United States of America 70.62 -2.37
56 LG Corporation South Korea 70.62 -.35
57 HJ Heinz United States of America 70.61 -.92
58 Kraft Foods United States of America 70.57 .42
59 Swatch Group Switzerland 70.50 -2.64
60 Hilton Worldwide United States of America 70.47 -1.70
61 Heineken the Netherlands 70.41 -.24
62 Nissan Motor Japan 70.18 -.94
63 Qantas Airways Australia 70.05 .40
64 Electrolux Sweden 69.91 -1.60
65 Abbott Laboratories United States of America 69.89 n/a
66 General Electric United States of America 69.86 -1.13
67 DuPont United States of America 69.77 -2.23
68 Sharp Japan 69.75 -2.02
69 Eastman Kodak United States of America 69.64 -3.35
70 Airbus France 69.60 .09
71 Oracle United States of America 69.54 -.98
72 Roche Switzerland 69.53 -1.58
73 ACER Taiwan 69.38 -.93
74 Sara Lee United States of America 69.35 2.16
75 Yahoo! United States of America 68.94 n/a
76 H&M Sweden 68.77 n/a
77 SAS (Scandinavian Airlines) Sweden 68.74 -.55
78 Marks & Spencer Group the United Kingdom 68.73 -1.66
79 Hitachi Japan 68.64 -2.02
80 eBay United States of America 68.50 n/a
81 Avon Products United States of America 68.40 .07
82 Zara Spain 68.26 .00
83 Starbucks Coffee Company United States of America 68.16 -.50
84 PepsiCo United States of America 68.11 -1.25
85 Fujitsu Japan 67.93 -1.36
86 GlaxoSmithKline the United Kingdom 67.79 -1.66
87 Pfizer United States of America 67.44 n/a
88 Suzuki Motor Japan 67.34 -3.70
89 Carlsberg Group Denmark 67.21 -.81
90 Eli Lilly United States of America 67.21 n/a
91 General Mills United States of America 67.19 -1.17
92 Air France-KLM France 67.13 -.78
93 Carrefour France 66.54 2.53
94 Virgin Group the United Kingdom 66.41 -3.38
95 Lenovo Group China 66.27 -1.67
96 Hyundai South Korea 65.69 -2.50
97 Diageo the United Kingdom 65.05 -.19
98 Petrobras Brazil 64.21 -.71
99 Vodafone the United Kingdom 64.02 -.94
100 Lockheed Martin United States of America 63.93 .42
5 Comments
  1. سلمى says

    تدوينة اكثر من رائعة و محتوى ثرى و مثمر

    شكرا جزيلا

  2. BMW مدونة تستحق مكانها فحتى قبل أن أقرأ الموضوع عرفت انها ستكون من الخمسة الأوائل ، صعب جدا ان تحافظ على سمعة قوية

  3. اكرم العديني says

    ولا دولة اسلامية

  4. الوصول للقمة سهل
    لكن الاستمرار والحفاظ عليه هو الاصعب
    اتمنى لك التوفيق
    الباحث/ اسلام شاهين من مصر

  5. في نظري مايكروسفت هي الافضل 🙂

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